Sometimes, you don't have to show the product ...

Not even when you 'show' the product at the end!

Chevy makes a connection — then loses it.

I'd love to show you the latest Chevy Traverse ad, a charming spot featuring a father taking his daughter for a spin. It resonated with me at a time when so many car (and Chevy in particular) spots are noise or a complete turnoff.


This spot actually tells a story.  But you can't see it here because GM has disabled embedding of their YouTube properties.


I suppose I could link to it, but I'm very hesitant — why direct traffic to Chevy's YouTube channel when they won't reciprocate with content?

Disabled embedding is disabling sharing. The spot in question has a paltry 7,376 views after being on YouTube for a month. Compare that with the ridiculously inane viral video for Geico that has been on YouTube for a similar amount of time that has had over 370,000 views.

Granted, the Geico video is a bit more ... 'creative', but that's not necessarily a good thing.

What is GM afraid of? People seeing their spots in places other than GM-approved sites? More eyeballs matter. You would think a company suckling from the government bailout life support teet would understand that. 

Dear God Kill Me

Obviously, there's a Facebook Group devoted to stopping this spot from running.

You, too, can be a Crash Test Dummy.

Not the musical variety (Hmmm Hmmmm Hmmmm Hmmm?), but one with a POV of a 35 MPH crash into an offset concrete barrier, courtesy of Ford at the New York Auto Show.  

A crashed-and-smashed 2008 Taurus will be an interactive display at the show, and will allow visitors to see first-hand what a dummy sees if it had eyes, a brain, optic nerve, etc.

This is nice thinking from Ford. Sure, there will be shiny waxed and polished Tauruses on display, too (ho hum.), but using an actual test car to demonstrate the safety features (Five Star, natch) is sure to make an impact (pun intended, losers!) 

Who knows, maybe we can extend this kind of thinking to our client's tradeshow needs, with something like this.

Autoblog has the details.

Make the logo uh ... 250% bigger.

Do big truck badges = satisfied buyers? Kicking Tires measured each of the badges adorning the latest big truck models at the Detroit International Auto Show and well, in a design sense, the results weren't pretty.

Best. Commercial. Ever.

This bad boy clocks in at 90 gnarly seconds with the best Amiga graphics this side of 1987. All that's missing is Tawny Kitaen writhing on the hood. Kudos Chevrolet!

Honestly, I have never seen anything like this before.

Not as expen$ive as it looks.

A simple thought — well executed — from VW UK.

Old, but still good.

Curvaciousness.

From MINI and Jung Von Matt, Zurich.

{Hat tip to Ad Goodness.}

Ever wonder ...

Where George Jetson would live if he had to live in 21st-Century New York?

Wonder no more.

Mini Outdoor

Let me get this straight.

The SUV is named the Edge. We have a song featuring the word the edge in the lyrics, and we show people driving around on things with edges, like high-rise buildings?



Hmmmm... I think it needs to be more 'edgy.'

(sigh)

Well put.