Pfizer logo now more 'efficacious.'

New look for Pfizer. The gradient is useless, and the P nearly collides with the edge of the oval. Other than that, a nice upgrade, especially with the softer, italicized 'e'.

Did the Nazis perfect branding?

Claude Singer, strategist and non-designer for agencies like Lippincot and Siegel + Gale weighs in on the topic at his own Brandsinger blog.

Interactive doesn't necessarily mean digital.

Business Card for Couples Therapist Marisa Schmidt. (Via directdaily. ... now on the blogroll in the sidebar)

Speaking of big budgets ...

I thought this was a nice example of simplicity. Simple message. Simple design. Simple medium. Simply awesome.

[Found on: boing boing]

But is the paper edible?

From Bruketa & Zinic, out of Croatia, an annual report you have to bake in an oven to read.

Maybe not as cool as Read Naked, the sauna-proof font book from Under Ware.

via Search & Destroy.

Make the logo uh ... 250% bigger.

Do big truck badges = satisfied buyers? Kicking Tires measured each of the badges adorning the latest big truck models at the Detroit International Auto Show and well, in a design sense, the results weren't pretty.

You can't design without type.

Or so the saying goes.

Which came first, the beer brick or the draught keg?

Here's an idea that was way ahead of its time: The Heineken beer brick.

I'd venture to say that if Heineken were the beer of choice for rednecks rather than Budweiser, this country music nonsense would never have caught on.

"My wife left me. My dog is dead. Guess I'll drink me an igloo or design a retaining wall or something."

Ever wonder ...

Where George Jetson would live if he had to live in 21st-Century New York?

Wonder no more.

It's a table! It's a Printer! It's a Table! It's a Printer!

Maybe it's a Tabler! or a Printable! Whatever it is, it can be found here.

Origin of the iPhone

Presenting the MacPhone prototype from 1983. Check out the Frog Design Mac archive gallery here.

RELATED: 30 Years of Apple products, The Good, The Bad, and the Ugly via Engadget.

What's going on here?

This photo/graphic for mycokerewards.com has been troubling me:



Obviously this coke-drinking man is being somethered by a hat-wearing woman (or man?). Notice the desperation on his face: this is a man who loves to drink coke, but doesn't like being embraced by members of the opposite sex who have had at least one hand amputated by the margin of a web page. Seriously. Where's her hand? And is that other hand really hers? It looks gigantic for such a petite arm.

She's got man hands, Jerry.

Man hands she wants to get on your Coke!

Also, notice how the placement of the 20 ounce bottle of Coca Cola. It completely covers the face of the unknown hugger. Think about this. This says that Coca-Cola is superior to women. Especially hat-wearing women.

For that "Creative Inspiration" job code

Click the link to access a plethora of art/design/illustration/writing magazines available via pdf.