Which came first, the beer brick or the draught keg?

Here's an idea that was way ahead of its time: The Heineken beer brick.

I'd venture to say that if Heineken were the beer of choice for rednecks rather than Budweiser, this country music nonsense would never have caught on.

"My wife left me. My dog is dead. Guess I'll drink me an igloo or design a retaining wall or something."

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