Save the US Economy ...

In "The Bailout Game"

You, too, can be a Crash Test Dummy.

Not the musical variety (Hmmm Hmmmm Hmmmm Hmmm?), but one with a POV of a 35 MPH crash into an offset concrete barrier, courtesy of Ford at the New York Auto Show.  

A crashed-and-smashed 2008 Taurus will be an interactive display at the show, and will allow visitors to see first-hand what a dummy sees if it had eyes, a brain, optic nerve, etc.

This is nice thinking from Ford. Sure, there will be shiny waxed and polished Tauruses on display, too (ho hum.), but using an actual test car to demonstrate the safety features (Five Star, natch) is sure to make an impact (pun intended, losers!) 

Who knows, maybe we can extend this kind of thinking to our client's tradeshow needs, with something like this.

Autoblog has the details.

Make the logo uh ... 250% bigger.

Do big truck badges = satisfied buyers? Kicking Tires measured each of the badges adorning the latest big truck models at the Detroit International Auto Show and well, in a design sense, the results weren't pretty.

Let me get this straight.

The SUV is named the Edge. We have a song featuring the word the edge in the lyrics, and we show people driving around on things with edges, like high-rise buildings?



Hmmmm... I think it needs to be more 'edgy.'

(sigh)