F-it. Let's just rip off Apple.

Shame on Universal Studios and their agency partners TM in Dallas for basically lifting the premise of this Apple Christmas spot  and using to promote the 'best vacation ever.'  Smartphone-obsessed teen? Check. Parents concerned about their child's disinterest? Check.  Twist ending where teen uses phone to create some sort of tribute/connection? Check.

There's a chance this spot was in production simultaneously with the Apple spot, but I doubt it.

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Badgered at


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