Chevy makes a connection — then loses it.

I'd love to show you the latest Chevy Traverse ad, a charming spot featuring a father taking his daughter for a spin. It resonated with me at a time when so many car (and Chevy in particular) spots are noise or a complete turnoff.


This spot actually tells a story.  But you can't see it here because GM has disabled embedding of their YouTube properties.


I suppose I could link to it, but I'm very hesitant — why direct traffic to Chevy's YouTube channel when they won't reciprocate with content?

Disabled embedding is disabling sharing. The spot in question has a paltry 7,376 views after being on YouTube for a month. Compare that with the ridiculously inane viral video for Geico that has been on YouTube for a similar amount of time that has had over 370,000 views.

Granted, the Geico video is a bit more ... 'creative', but that's not necessarily a good thing.

What is GM afraid of? People seeing their spots in places other than GM-approved sites? More eyeballs matter. You would think a company suckling from the government bailout life support teet would understand that. 

What the hell is wrong with you Microsoft?

First this, and now this? This video is the creative equivalent of pleated khakis.

Lileks puts it best: "If Microsoft had been put in charge of marketing sex, the human race would have ended long ago, because no one would be caught dead doing something that uncool."

The Dangers of Using Stock Photography

Maybe, uh, Kevin's Road to Riches includes getting oneself a Camp Chef Expedition three griddle range. No?

Slightly amusing anecdote here.

E-Trade turns you into a douchebag.

Dear God Kill Me

Obviously, there's a Facebook Group devoted to stopping this spot from running.

I am lame.

Consider this the first entry under the label "badvertising."

Starbucks gets all local-hospital on us with the unimaginative "I am Starbucks" campaign. Starbucks gives a shit about Costa Ricans now?




It's a rare misstep for a brand that so many others choose to emulate. We're not alone in our analysis.