What's your excuse?

Want to run?

Apparently, unbeknownst to me, people have been running for all eternity. CP+B show us — in their first work for Nike — that with Nike Plus, you too, can run like your ancestors or Replicants from Blade Runner.

Looks gorgeous, but not sure if it's too overblown. Your thoughts?

Dairy Queen finally gives up.

Apparently, the power of the meaningless swoosh is unstoppable. I commend them for holding out this long.