Size matters?

What takes three days to build, eight people to build it, is 100,000 square feet in size but cannot be seen by anyone on the ground but will be viewed by at least 2 million people?

This.

Flightpathmedia is responsible for the development and construction of the ad. So if you're looking for something big for your brand, check them out. Most of their work isn't for strip clubs.

Here's the accompanying news story about the extremely OOH work.